Today, in these challenging times, having the best sales force in the world is still only half the battle. In most companies the sales force is one of its most expensive resources and ensuring it is working effectively is critical.
For sales to be really effective they need to be spending the majority of their time in front of customers and selling not in the office doing admin tasks. For marketing too, the challenge of generating initial leads and then supporting the ongoing sale through all its stages is both time consuming and costly.
For marketing teams, measuring their own effectiveness and that of their campaigns can be extremely difficult. Tacking an opportunity through each stage of the sale requires clear processes.
Choosing the right potential customers and ensuring that they are properly qualified at each sales stage saves both sales time and money. For companies that work closely with sales partners vi an indirect channel theses challenges are even greater. To be successful they also need to ensure that the processes and tools that support them are creating real “value” and not just stealing customer facing time.
To be number “1” in delivering customer value the need for effective processes and tools is critical. To ensure this effectiveness in times of market change setting up clear KPIs and metrics closely linked to your goals and objectives gives you a real dashboard from which to drive you sales and marketing efforts.
Getting a real end-to-end view of the complete sales chain, from lead generation through all the sales stages to finally turning the prospect into a customer and delivering something to him can be an extremely complex process. However understanding exactly how all these process work together to deliver value to the customer can be difficult to really estimate. without this understanding it is very difficult to optimize. That’s where we can help. With our extensive experience of optimization sales and marketing processes we can help you to distill every drop of value out of your sales and marketing value chain. Ensuring that process really work, and are delivering customer value.
To find out how we can help you to increase transparancy and improve effichency of your sales and marketing team please
emails us at info@partnercraft.com